This is a branding design for a pet-friendly café.

I created a clean yet sophisticated brand identity and packaging design, incorporating circular design elements in the logo and an organic, circular pattern for the packaging to align with the brand’s theme. The design embraces bold simplicity, allowing the quality of the products to shine through.

 

My inspiration stemmed from combining the playful image of a puppy tilting its head with the cozy gesture of a hand holding a coffee cup, resulting in a logo where the main body forms a coffee cup—symbolizing the café’s essence. The name 'Puppy Hug' was chosen to reflect the joy and companionship pets bring, always staying by your side and offering comfort during moments of sadness.